Link Assessment and Management:
Link building is the method of getting other websites to link back to your website. All marketers, business owners, entrepreneur should be interested in building links to drive referral traffic and to increase their site's authority. Why is the need to build links? Google's algorithms are complex and always changing, but backlinks remain an important factor in how every search engine determines which sites rank for which keywords. Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource and worthy of citation. Thus, Websites with more backlinks tend to earn higher rankings. Link building process is a time consuming work and requires a lot of attention. Here we have team of experts who will serve and guide you for this and our link building packages are designed to improve your Link Popularity and improve search engine rankings. One vital concept in keeping your or your clients’ sites safe from the dreaded Penguin is that of managing the levels of risk within your backlink “portfolio”. SEO is not just an investment for better visibility and higher rankings. SEO is the primary way to protect your Internet “assets” Unfortunately, just like in most other circles of life; people tend to wait for something worse to happen before they do something to protect themselves.
Do you really want to go through all the stress, time, and cost of recovering your site from a Google penalty I believe not!! Then get your Link management done ASAP!!
Link risk management is one of the methods you can insure your organic traffic and the income that results from it against Penguin-related damage.
Link risk management includes:
- Recovering your site from a Google penalty (if necessary)
- Protecting it from bad backlinks and “negative SEO”
- Building safe backlinks
It is no longer optional to monitor the risk of your backlink profile continually. Yes, it can be very difficult and time consuming (especially if you do it manually), but I guarantee you that dealing with the fallout of a manual or algorithmic penalty is a lot more tricky, difficult and time consuming. The web is ever evolving. Google regularly changes the rules of the game. You can choose to stand out, or stand by and watch your organic traffic disappear. You can’t afford to be blank to the risks. Make sure your organic traffic is optimized by instituting link risk management.
How Salesmotto can help you in Link Assessment and Management?
There is a right way and a wrong way to build links to on website. If you care about the long-term viability of your website and business, you should only take part into the natural link-building, meaning, and the process of earning links rather than buying. Otherwise achieving them through negative tactics -sometimes known as black-hat SEO, a practice that can get your site essentially banned from the search results. Natural or organic link building is a difficult, time-consuming process. Not all links are created equally a link from an authoritative website will have a greater impact on your rankings than a link from a small or newly built website, but high-quality links are harder to come in.
Our Salesmotto expert will help you how to build quality links that improve your organic rankings without violating Google guidelines. Link building is very important in achieving high organic search rankings on search platforms.
Website who were hit by a Google penalty know the stress and desperation one experiences before seeing a penalized website return in the search results. Many websites that depended primarily on organic traffic for revenue lost everything they had overnight, and their companies have vanished from the Internet.
Google Penguin update of the April 2017
Your backlink profile is like a living organism. A bad backlink from yesterday can be a good backlink today. For example, if you disavowed backlinks from de-indexed, infected, abandoned, or spammy websites, the link may no longer be considered spammy. De-indexed websites could now be indexed again. Infected websites may have recovered from malware. Abandoned and spammy websites could become clean and safe again.
It may be you have disavowed backlinks from link networks or from fresh websites. The web changes constantly and it may be that from the day you disavowed a fresh link on a brand new website until now, many of these links could have become valuable (or at least not risky/spam looking). Websites from link networks could change ownership and host location and no longer be part of the “network.”
It’s difficult enough to obtain new links. If you are into efficient link monitoring and you observe that a backlink is safe again, just undisavow it (completely remove it from your disavow file).
Content Creation & Promotion -
Create compelling, unique and high-quality content that people will naturally want to reference and link to, and tell people about it. You have to spread the word before you can imagine anyone to find your content and link to it!
Reviews & Mentions -
Put your product, service, or website in front of influencers in your industry, such as popular bloggers or people with a large social media following.
Link building is very important because it is a major factor in how Google ranks web pages. Google notes that. In general, webmasters can improve the rank of their websites by increasing the number of high-quality websites that link to their pages."
Imagine that we own a website promoting wind turbine equipment that we sell. We're competing with another wind turbine equipment manufacturer. One of the ranking factors Google will look at in determining how to rank our respective pages is link popularity in right manner.
There's an easy, underrated way to build links to the pages you are attempting to improve search engine rankings for. And it is a method you have total control over: Internal link building.
Our expert will help you in getting a Web page rank higher by following ways
Anchor Text - One of the most important things search engines take into account in ranking a page is the actual text a linking page uses to talk about your content. So if someone links to our Good Guys Wind Turbine Parts website with the text "wind turbine parts", that will help us to rank highly for that keyword phrase whereas if they had simply used text like "Good Guys LLC" to link to our website, we wouldn't enjoy the same ranking advantage for the phrase "wind turbine parts".
- Quality of the Linking Page - One more factor taken into consideration is the quality of the page that is sending the link; search engines permit links from high-quality, trusted web pages to count more in boost up rankings than questionable pages and websites.
- Link the Page is Aimed At - Many times, when people talk about your website, they'll link it to your home page. This makes it difficult for individual pages to
Determine what anchor text to use.
Choose which page to point that anchor text at.
Ensure that the quality and content of the linking page is high (since it's our page!).
Building external links to your website is important, but in focusing more of your efforts on the optimization of these internal links you can build quality in-bound links with rich anchor text to the proper pages, which will provide you with an unparalleled ranking boost (for free!).You need to be sure that you're linking to the right pages with the right anchor text. Here are a couple quick tips for carrying that out effectively
This one is quite simple, and can be used for numerous purposes:
- Finding pages on your website to link to a new page - When you create new content, you want to make sure you can search your website for mentions of alike keyword variations you might want to link to that page.
- Finding a page that's been created to link to - Your website may have multiple content authors. In this case, you might have a fuzzy idea that a page about "any new topic" has been created, but you don't know the page title or URL. In this case, you can either type the keyword into your website search to find the corresponding page, or use Google itself. To do this we'd simply type
Backlinks tools we use