What is gap analysis?
In general, gap analysis is when you assess what steps you need to take as a business to move the company and its output towards the desired stage. It can also be called ‘need-gap analysis’, ‘needs analysis or ‘needs assessment’.
In general, putting together a gap analysis needs you to list the key characteristics of the business in its current situation like performance levels, attributes, etc. This is followed by a list of aspects needed in order to achieve any future objectives, followed by an identification of all the gaps that exist. It is about reflecting who you are as a company and what you want to become in future. The end result of a gap analysis is a strategy for closing the gaps.
Benefits of Gap Analysis
- Determining what you’re currently doing and the results of those efforts
- Establishing your purposes and metrics for your content, such as visits, time on site, etc.
- Creating a strategy for closing the gap in your SEO. In essence, the “what is” vs. the “what we would like to be”.
How Sales Motto can help you:
Identify what you plan to accomplish:
The first thing to consider in performing a gap analysis for SEO is keywords. Keywords such as “gap analysis for SEO”, which is the keyword for this post determine when your content shows up in a user’s search, hence they are a critical first step in improving SEO.We will help you with what keywords do you want to start including more repeatedly or making more of an effort with.
Using appropriate, frequently searched keywords in your content, specially Meta descriptions, titles, etc. improves traffic both quantity and quality wise, as it drives the “right” users to the site. Also, look for low competition in the keywords used, as well as using a variability of related, high-performing keywords across your site.
Analysis of Existing Content:
Salesmotto will do the analysis of present content by to your Google Analytics account. Then by step by step process will do the analysis of the Acquisition, Search Engine Optimization, landing pages. This process will increase the number of Impressions, clicks, Average Position. Even though many argue that the data is not very accurate, I am not looking for the detailed data here.my goal is to identify trends. Salesmotto team will check the websiteBehavior, Site Content,LandingPages. Landing pages are the first page visitors saw when they got to the website.
Gap Analysis Summary:
Content gap analysis like this helps see the trends and high level opportunities without getting buried in details.
Salesmotto team will help you to do the keyword analysis, content analysis, Evaluate link by category and identify how you will close the gap. Which keyword phrases are best performers and which are not? What aspects of the content initiated them to outperform other content? Gap analysis for SEO helps improve future content and, with much effort, you can re-write past content with your new SEO plan in mind, there are still several factors you can’t dictate.
While a gap analysis for SEO seem like a time-consuming or complex task, it isn’t in reality – and the rewards you receive more than compensate for the time it takes end to end complete gap analysis for SEO. It is a great way for finding the gaps in your work and fixing them to minimize their impact and effect.
Evaluate Products and Events pages and make sure high conversion pages are indexed. Find opportunities to rank for topics by analyzing the competitor‘s visibility and targeting specific pages and topics. Improve visibility for Security by creating more relevant content and collect referrals from high authority Security websites.