Anchor text is the clickable link in a hyperlink. SEO best practices order that anchor text be relevant to the page you're linking to, rather than general text. The blue, underlined anchor text is the most common as it is the web standard, although we can change the color by underlining through html code. The keywords in anchor text are one of the many signals search engines make use to decide the topic of a web page.
The anchor text is also known as the link label/ title. The words limited in the anchor text help to determine the ranking that the page will receive by search engines like Google or Yahoo and Bing etc.
Internal linking is very important because it transfers link authority from one page to the next. Typically the homepage of a site has the maximum amount of links pointing to it. By using internal linking, it helps distribute the power that the homepage has acquired from its backlink profile. Specifically, the keywords used in the anchor text can influence keyword rankings in both positive and negative way. By using the keyword in the anchor text, it signals to Google which page should be ranking for that keyword.
When the websites aggressively build exact match anchor text links, there is a Google spam filter is triggered. It is not natural for web pages that link to your website to all have exact match anchor text. A bit of anchor text difference is natural, just like how a great portion of the internet's links are naked URLs.
Link builders, SEO’s specialized in building links to a website, often control the anchor text from the links they build from other websites. These anchor texts are targeted - the keywords in the anchor text will match the targeted keyword of the page a SEO is trying to rank on.
A backlink is a link from the other website. The backlink anchor text is the anchor text used by other websites linking to your website/webpage. The anchor text of these backlinks assist search engines to determine the most related keywords a web page should rank for.
If website X links to website Y with an anchor text backlink and website Y does not link back to website X, then you website have an one-way anchor text backlink. One-way anchor text backlinks are sought out by SEOs because PageRank juice flows one domain to another. It is assumed that the more one-way anchor text backlinks a web page has from websites with high Page Rank, the better they will rank on search engines page ranking.
Same like keyword stuffing, you can have too many anchor text on a given page. When there are too many keywords on a page linked to too many other pages of a website, or all to the same page but with different anchor texts, then this is the case of excessive anchor text. Too much use of anchor text within your website can lead to Google penalties as it is considered a spam, user-unfriendly practice.
Because link builders are actively building links to their website with targeted anchor text, specific keywords will have a higher share of a page's overall anchor text distribution.
A spam anchor text is a link with an anchor text that has no relationship to the page it exists on or the page it is linking to. Spam anchor texts are a common black hat SEO tactics to either temporarily rank for competitive keywords. It can also be used as a tool to harm a website/webpage or individual through negative SEO and Google bombing.
When web surfers link to your website, it is unavoidable that you will get bad anchor text that does not help identify your web page's topic.. On the flip side, the lack of naked URLs, the extreme use of anchor text, and or a high number of targeted one-way anchor text backlinks are all signs of unnatural anchor text distribution. Search engines ranking platforms like Google, Bing, Yahoo etc may penalize websites that focus on manipulating anchor text when user experience is compromised.
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