Validate your SEO competitors. Once you have the potential competitors that you have gathered from different related sources it's time to validate them, by analyzing and filtering which of those are really already ranking, and to which degree, for the same keywords that you are targeting. Competitive analysis is a key aspect when in the initial stages of an SEO campaign. Far too often, organizations skip this significant step and get right into keyword mapping, optimizing content, or link building. But understanding, which your competitors are and analyzing where they stand can direct to a far more comprehensive understanding of what your goals must be and disclose gaps or blind spots.
SEO competitive analysis is critical for the reason that it gives data about which tactics are working in the industry and what we will need to do to start improving our keyword rankings. The insights expanded from this analysis help us understand which tasks we should prioritize and it shapes the way we build out our campaigns. By seeing where our competitors are strongest and weakest, we can determine how difficult it will be to overtake them and the amount of resources that it will take to do so.
Identify Your Top Competitors
Analyze Your Competitors
Analyze Their Topical Authority
Social Media and Content Audit
Determine the Barrier to Entry and Strategy
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