Building brand awareness is not an easy job, especially for small businesses that often have to compete with larger organizations and multi-location stores. Businesses need to be found online in order to increase their brand consciousness and reach prospective customers, which is why local search engine optimization (SEO) is such an important strategy for all small businesses. Local listing services help small businesses to stay competitive while allowing prospective customers to find exactly what they’re looking for when they are in the market for a particular product or service. There are some benefits and advantages of local listing services for small businesses. Local search is the use of specific Internet search engines that allow users to submit geographically constrained searches against a structured database of localbusiness listings. A search that comprises of location modifier is an explicit local search.
Few year ago, local business owners had a set of offline publicity choices, such as paying for Yellow Pages inclusion, promoting in the local newspaper, print marketing in the form of brochures, coupons, postal mail marketing, telemarketing, and local radio/television buys. All of these are still open options in many industries. But while some offline avenues have become elective, Internet marketing is now a necessity for every single local business. If a business can’t be found on the web today, it’s of the same kind to being “nowhere.” Below are the benefits of Local listing:
Cost-Effective. One of the many hurdles that small businesses are faced with when it comes to advertising and marketing is budget. It’s not really expensive.
Improved Organic SEO
Salesmotto offers local listing services that maximizes your business’s online visibility in the most efficient way possible. Our local SEO platform, Smart List, takes the tedious and time-consuming work out of handling your business listings. Smart List puts your business information onto hundreds of databases and online publishers for you, make sure your listing is accurate and consistent to boost your presence in online maps and organic search rankings. With Smart List, you do not have to manually add or update your business listing one-by-one, making this an efficient, cost-effective and realistic solution for local listing management. Salesmotto team can help you in followings step by step ways:
Core Elements: Now, You know what local SEO’s all about, you will probably be wondering how to achieve success in it!! Here we will help you
first, we would recommend you to introduce yourself with the three core elements of local search ranking
Local SEO is a lengthy process. As it is always changing and can take a lot of time and effort to get right. This is the reason why so many SEO agencies and consultantsspecialize in local SEO rather than broader SEO. The rules are very different as you are aiming to achieve different goals and in many cases clients don’t mind if the high visibility of their businesses in local search and business listings directories leads to added direct contact and foot traffic than website visits.
Localizing the website means including your city, county or region name throughout your site. For businesses with multiple locations, this would require creating separate pages or Content Hubs for individual locations. Other strategies include getting involved with local community eventsand featuring articles and information about them on the site.
Ensure the website features on citation sites and online business directories. This will not only help customers to find your business, but featuring your company’s name, address, phone number and website URL (NAPW) on citation sites and adding more information to business directories will help improve your search results in search ranking platforms.
Claiming your Google My Business pageis an important step towards helping your business display on important Google services, such as local search results and Google Maps. GMB (and its Microsoft equivalent, Bing Places for Business) should always be the first online directory for which you take ownership.
Genuine and honest reviews are critical both for showcasing the quality of your service and for sending signals to search engines that your site and service are trusted and useful. The amount of reviews you receive, the overall quality of the reviews and the ability of the review sites themselves are all important factors for local search rankings.
Naturally obtained backlinksfrom well-regarded websites help search engines recognize your site as a trusted source of information, statistics and boosts the ‘prominence’ aspect of the local search algorithm. Links/backlinks from top DA websites, local newspapers, bloggers and business associations, as well as citations, can all help improve your search visibility.
At salesmotto, we are committed to offer our services to the entrepreneurs and businesses as a very cost-effective proposition. We believe that a customer is always right and the focus of any business activity should be to serve the customer with utmost loyalty. All our services come with SLAs (Service Level Agreements) for on-time service delivery and money back guarantee to ensure high level of customer satisfaction.
At salesmotto, our valued customers are always kept in the loop as far as service delivery timeline is concerned and we inform our customers every time a milestone is achieved during each stage of service request processing. But we also believe that we may come across a customer who is not satisfied with our efforts. For that we have a very responsive Customer Care Department which work 24x7 to attend to and solve customer complaints. We also have a money back guarantee for those, who want their service charges to be refunded.
At salesmotto, We believe it is our responsibility to protect our customer information from unauthorized access. We have put systems and processes in place to make sure that the customer information is safe with us during its storage and transfer between in house and third party servers. We continuously test our systems and processes for security breach and vulnerabilities are identified and fixed at a regular basis..
If a customer is not satisfied with the service we provided and if he contacts our customer care helpline and files a formal complaint within 15 days of service delivery date, salesmotto would refund the entire or partial amount of Professional Fee charged for that particular service.
If a customer is having issues with our service delivery process, he has various alternatives available at his disposal to register his grievance with us. He can either email his complaint at firstname.lastname@example.org or he can call our 24x7 Customer Care Helpline. Also, any customer is always welcome to visit our office to lodge a complaint with the senior management.
A customer can buy our services directly from our online platform, for which he need to make online payment. Once he clicks on "Apply Now", a new window will open, a customer is required to submit the information in the respective fields and click "Make Payment". A unique ticket number will be auto generated, the customer need to quote this number as reference for any enquiry regarding his service request.
All the monetary transactions performed on salesmotto online platform are secured with SSL System Protocol. We encrypt the customer information such as credit card and bank account details, before these are transmitted anywhere. We adhere to PCI DSS for data security standards for payment processing.