In general, gap analysis is when you assess what steps you need to take as a business to move the company and its output towards the desired stage. It can also be called ‘need-gap analysis’, ‘needs analysis or ‘needs assessment’.
In general, putting together a gap analysis needs you to list the key characteristics of the business in its current situation like performance levels, attributes, etc. This is followed by a list of aspects needed in order to achieve any future objectives, followed by an identification of all the gaps that exist. It is about reflecting who you are as a company and what you want to become in future. The end result of a gap analysis is a strategy for closing the gaps.
The first thing to consider in performing a gap analysis for SEO is keywords. Keywords such as “gap analysis for SEO”, which is the keyword for this post determine when your content shows up in a user’s search, hence they are a critical first step in improving SEO.We will help you with what keywords do you want to start including more repeatedly or making more of an effort with.
Using appropriate, frequently searched keywords in your content, specially Meta descriptions, titles, etc. improves traffic both quantity and quality wise, as it drives the “right” users to the site. Also, look for low competition in the keywords used, as well as using a variability of related, high-performing keywords across your site.
Salesmotto will do the analysis of present content by to your Google Analytics account. Then by step by step process will do the analysis of the Acquisition, Search Engine Optimization, landing pages. This process will increase the number of Impressions, clicks, Average Position. Even though many argue that the data is not very accurate, I am not looking for the detailed data here.my goal is to identify trends. Salesmotto team will check the websiteBehavior, Site Content,LandingPages. Landing pages are the first page visitors saw when they got to the website.
Content gap analysis like this helps see the trends and high level opportunities without getting buried in details.
Salesmotto team will help you to do the keyword analysis, content analysis, Evaluate link by category and identify how you will close the gap. Which keyword phrases are best performers and which are not? What aspects of the content initiated them to outperform other content? Gap analysis for SEO helps improve future content and, with much effort, you can re-write past content with your new SEO plan in mind, there are still several factors you can’t dictate.
While a gap analysis for SEO seem like a time-consuming or complex task, it isn’t in reality – and the rewards you receive more than compensate for the time it takes end to end complete gap analysis for SEO. It is a great way for finding the gaps in your work and fixing them to minimize their impact and effect.
Evaluate Products and Events pages and make sure high conversion pages are indexed. Find opportunities to rank for topics by analyzing the competitor‘s visibility and targeting specific pages and topics. Improve visibility for Security by creating more relevant content and collect referrals from high authority Security websites.
At salesmotto, we are committed to offer our services to the entrepreneurs and businesses as a very cost-effective proposition. We believe that a customer is always right and the focus of any business activity should be to serve the customer with utmost loyalty. All our services come with SLAs (Service Level Agreements) for on-time service delivery and money back guarantee to ensure high level of customer satisfaction.
At salesmotto, our valued customers are always kept in the loop as far as service delivery timeline is concerned and we inform our customers every time a milestone is achieved during each stage of service request processing. But we also believe that we may come across a customer who is not satisfied with our efforts. For that we have a very responsive Customer Care Department which work 24x7 to attend to and solve customer complaints. We also have a money back guarantee for those, who want their service charges to be refunded.
At salesmotto, We believe it is our responsibility to protect our customer information from unauthorized access. We have put systems and processes in place to make sure that the customer information is safe with us during its storage and transfer between in house and third party servers. We continuously test our systems and processes for security breach and vulnerabilities are identified and fixed at a regular basis..
If a customer is not satisfied with the service we provided and if he contacts our customer care helpline and files a formal complaint within 15 days of service delivery date, salesmotto would refund the entire or partial amount of Professional Fee charged for that particular service.
If a customer is having issues with our service delivery process, he has various alternatives available at his disposal to register his grievance with us. He can either email his complaint at firstname.lastname@example.org or he can call our 24x7 Customer Care Helpline. Also, any customer is always welcome to visit our office to lodge a complaint with the senior management.
A customer can buy our services directly from our online platform, for which he need to make online payment. Once he clicks on "Apply Now", a new window will open, a customer is required to submit the information in the respective fields and click "Make Payment". A unique ticket number will be auto generated, the customer need to quote this number as reference for any enquiry regarding his service request.
All the monetary transactions performed on salesmotto online platform are secured with SSL System Protocol. We encrypt the customer information such as credit card and bank account details, before these are transmitted anywhere. We adhere to PCI DSS for data security standards for payment processing.